Z ZEGNA evolves into a new identity, merging the concepts of formality and sportification, creating a contemporary expression of tradition with a renewed aesthetic.The collection draws inspiration from the meticulous tailored elegance with an experimental edge of Z Zegna and the technological leisurewear expertise of Zegna Sport; blending both into the new Z ZEGNA, an ongoing project focused on category products which address a global modern lifestyle. Designed by Murray Scallon and Paul Surridge, the new collection will be unveiled during the upcoming PITTI UOMO. This interactive design approach and creative partnership, reinforces the joining of strengths, defining the new Z ZEGNA’s modernistic brand philosophy. .
The style objective of the new design workshop process is to underline how a single item can inject innovation and new energy into an established man’s wardrobe. Technical, high performance fabrics and intelligent details combine with all main product categories introducing innovation for an updated attitude to tailoring and sportswear. Traditional dress codes are reviewed through unconventional silhouettes and smart innovative fabrics such as TECHMERINO. .
Z ZEGNA: a modern, intelligent, tech-wear collection. .